Terms of Service

These Terms of Service govern the use of the ReferralTrace platform, website, reporting tools, and dealership attribution services.

Acceptance of Terms

By accessing or using ReferralTrace, dealerships, users, and authorized personnel agree to comply with these Terms of Service.

If you do not agree with these terms, you should not use the ReferralTrace platform or related services.

Platform Purpose

ReferralTrace provides dealership marketing attribution, customer survey, reporting, and analytics tools designed to help dealerships understand customer advertising sources and improve operational decision-making.

Authorized Use

ReferralTrace may only be used by authorized dealership personnel and approved users.

  • Users are responsible for maintaining account security
  • Login credentials should not be shared
  • Users may not attempt unauthorized access to systems or data
  • Users may not misuse reporting, survey, or customer information

Customer Data

Dealerships remain responsible for the customer information collected through their use of ReferralTrace.

ReferralTrace processes customer and survey information for dealership reporting, analytics, operational workflows, and customer feedback purposes.

Important ReferralTrace does not guarantee the accuracy of customer-provided survey answers or marketing attribution selections.

Communications

Dealerships using ReferralTrace may send customer communications related to dealership transactions, surveys, or customer experience follow-up activities.

Dealerships are responsible for ensuring communications comply with applicable laws, carrier requirements, and dealership policies.

Availability of Service

ReferralTrace works to maintain reliable platform availability but does not guarantee uninterrupted access at all times.

Maintenance, updates, hosting issues, internet interruptions, or third-party service providers may occasionally affect availability.

Limitation of Liability

ReferralTrace is provided on an "as available" basis without warranties of any kind, whether express or implied.

ReferralTrace shall not be liable for indirect, incidental, special, consequential, or business-related damages resulting from platform usage, reporting interpretation, communication delivery issues, or data interruptions.

Third-Party Services

ReferralTrace may integrate with or rely on third-party providers including email services, hosting providers, analytics tools, telecommunications providers, or APIs.

ReferralTrace is not responsible for outages, filtering, delays, or service limitations caused by third-party providers.

Intellectual Property

ReferralTrace software, branding, website content, reporting systems, and related materials remain the property of ReferralTrace unless otherwise stated.

Unauthorized copying, resale, reverse engineering, or redistribution of platform materials is prohibited.

Changes to Terms

ReferralTrace may update these Terms of Service periodically to reflect operational, legal, or platform changes.

Continued use of the platform after updates constitutes acceptance of revised terms.

Contact

Questions regarding these Terms of Service may be directed through the contact information available on the ReferralTrace website.