Reports that show what advertising is making money.
ReferralTrace reports connect customer-confirmed source data, deal count, front gross, back gross, and total gross so dealerships can see which advertising is actually producing sold customers.
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What the reports answer
Dealer reports should not just look pretty. They should answer the questions managers ask every day.
Where is the gross coming from?
See front gross, back gross, and total gross connected to the source that influenced the buyer.
Which sources create deals?
Compare Facebook, Google, referral, repeat customer, radio, TV, walk-in, and more.
What should be questioned?
Spot sources with low deal count or weak gross before they keep draining the budget.
Source performance example
The goal is simple: show the dealer which sources are producing real sold-deal results.
Reports should connect advertising to real sold customers.
Many marketing reports focus on clicks, calls, impressions, or leads. ReferralTrace reports focus on what matters after the sale: which source influenced the buyer and how much gross that deal produced.
Customer-confirmed source
Reports are built from customer answers collected in the finance office, not only vendor-reported activity.
Gross tied to source
Managers can review source performance alongside front gross, back gross, and total gross.
Question weak spend
If a source gets budget but does not produce traced buyers or strong gross, managers can see it faster.
Daily dashboard
- Total gross today
- Front gross today
- Back gross today
- Average gross per deal
- Top source today
- Low rating alerts
Management reports
- Source ranking
- Gross by advertising source
- Deal count by source
- Month-to-date tracking
- Salesperson/source review
- Campaign performance questions
Ready to see your dealership’s real source report?
ReferralTrace helps dealers stop relying on guesses and start reviewing real customer answers tied to real deal results.
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