The solution for tracking what actually brings buyers in.
ReferralTrace captures real customer source answers in the finance office and turns them into reports dealers can use to make smarter advertising decisions.
How did you hear about us?
Customer selects what influenced their visit.
ReferralTrace solves the dealership attribution problem.
Instead of guessing, your dealership gets source data directly from the customer while the deal is still fresh.
Capture the source
The customer answers a quick iPad survey while they are already in the dealership process.
Save clean data
ReferralTrace stores the customer source, dealer, salesperson, and deal information together.
See what works
Managers can review which ads and sources are actually producing sold customers.
Stop making marketing decisions from guesses.
ReferralTrace gives dealers a simple way to compare customer answers with real deal performance.
The old way
- Salesperson guesses the source
- Customer source is forgotten
- Vendors take credit for everything
- Managers argue opinions
- Bad campaigns stay alive too long
The ReferralTrace way
- Customer gives the answer directly
- Data is saved before the deal leaves
- Reports show sold customer sources
- Managers can defend ad spend
- Weak sources become easier to spot
Simple for the customer. Powerful for the manager.
The customer only sees a clean, easy survey. The dealership gets useful reporting behind the scenes.
Built around the real dealership workflow.
ReferralTrace is designed to fit naturally inside the finance process. The customer is already there, the deal is fresh, and the answer is more accurate.
- Works great on iPad
- Easy for finance to start
- Fast for customers to complete
- Supports multiple dealership locations
- Allows custom sources by store
Why this matters
If a dealership spends money on Facebook, Google, radio, TV, mailers, third-party websites, and referrals, it needs to know what is actually creating buyers — not just traffic.
What ReferralTrace helps dealers answer.
These are the questions that usually cost dealerships money when the answers are unclear.
Which source sold the most?
See which marketing source customers said influenced them the most.
Which source made money?
Compare source performance with front gross, back gross, and total gross.
Which source needs attention?
Spot weak advertising channels before they waste more of the dealership budget.
Ready to stop guessing?
ReferralTrace helps dealerships turn customer answers into better advertising decisions.
Request a Demo