Dealership marketing attribution software built for real sold customers.
ReferralTrace helps car dealerships track which advertising sources actually bring buyers in by collecting customer-verified source answers during the finance process.
What influenced your visit?
The customer selects the source while the deal is fresh.
Most dealership attribution is incomplete.
Vendors can show clicks, leads, calls, and form fills. But the real question is simple: which source helped create the sold customer?
Clicks do not equal sales
A campaign may generate traffic, but that does not always mean it produced real buyers.
Leads do not tell the full story
Customers may start on one source and later buy because of another influence.
Sold customer data matters
ReferralTrace focuses on what customers say influenced them when they actually purchased.
Customer-verified dealership attribution.
ReferralTrace gives managers cleaner marketing data by asking the customer directly instead of relying only on vendor dashboards.
Traditional tracking
- Tracks clicks and leads
- Often credits the last touch only
- Depends on vendor-reported results
- Can miss walk-ins and repeat buyers
- Does not always connect to gross
ReferralTrace attribution
- Captures the customer answer
- Tracks sold customer source data
- Connects sources to deal performance
- Works inside the finance office
- Helps managers defend ad spend
See which sources produce buyers, not just activity.
ReferralTrace helps dealerships compare advertising sources with sold deals, front gross, back gross, and total gross.
Built for dealerships, not generic marketing teams.
ReferralTrace is designed around the way dealerships actually operate. Finance starts the process, the customer answers on the iPad, and managers get reporting tied to the sale.
- Track sold customer advertising sources
- Compare sources by deal count and gross
- Support multiple rooftop locations
- Let dealers add custom marketing sources
- Use customer answers to improve ad decisions
Why attribution matters
Dealerships spend money across Google, Facebook, radio, TV, third-party websites, referrals, mailers, and more. ReferralTrace helps show which sources are connected to actual buyers.
Questions dealership marketing attribution software should answer.
ReferralTrace is built to help managers answer the questions that matter after the vehicle is sold.
Where did the customer come from?
Capture the source directly from the customer instead of guessing later.
Which source made money?
Compare customer source answers with front gross, back gross, and total gross.
What should we adjust?
Find weak sources, strong sources, and places where advertising spend may need attention.
FAQ: Dealership marketing attribution software
Common questions dealers ask when looking for better advertising source tracking.
What is dealership marketing attribution software?
It is software that helps dealerships understand which marketing sources influence customers to buy. ReferralTrace does this by collecting customer-verified answers during the dealership process.
How is ReferralTrace different from vendor tracking?
Vendor tracking usually shows activity like clicks, calls, and leads. ReferralTrace focuses on the customer answer at the time of sale and connects that answer to dealership reporting.
Can ReferralTrace track gross by source?
Yes. ReferralTrace is designed to connect source data with deal performance so managers can review sold customers, front gross, back gross, and total gross by source.
Does ReferralTrace work for multiple dealerships?
Yes. ReferralTrace can support dealership groups and multiple rooftop locations so leadership can compare performance across stores.
Ready to track what actually brings buyers in?
ReferralTrace helps dealerships stop guessing and start using customer-verified attribution data.
Request a Demo