Privacy Policy

ReferralTrace respects customer privacy and is committed to protecting dealership customer information collected through our attribution and survey platform.

Information We Collect

ReferralTrace collects information provided during dealership survey and attribution workflows.

  • Customer survey answers
  • Marketing source selections
  • Customer name, phone number, and email address when provided
  • Dealership and salesperson information
  • Deal-related information entered by dealership staff
  • Device and session information used for system security and reporting

How Information Is Used

ReferralTrace is designed to help dealerships better understand which advertising and marketing sources influence sold customers.

  • Generate dealership marketing attribution reports
  • Measure advertising performance
  • Improve dealership customer experience workflows
  • Support dealership reporting and analytics
  • Send customer survey follow-up communications related to a recent dealership transaction
Important ReferralTrace does not sell customer personal information to third parties.

Survey Communications

Dealerships using ReferralTrace may send survey invitations by email or other approved communication methods following a customer transaction or dealership interaction.

These communications are intended for customer service and feedback purposes related to a recent dealership experience.

Data Security

ReferralTrace uses reasonable technical and administrative safeguards designed to protect dealership and customer information from unauthorized access, misuse, or disclosure.

  • Secure server environments
  • Authenticated dealership user access
  • Role-based permissions
  • Encrypted communication where supported
  • Restricted administrative access

U.S. Census Bureau Data

ReferralTrace may utilize demographic, geographic, and statistical information obtained through the U.S. Census Bureau Data API to support reporting, market analysis, trade area analysis, and dealership insights.

Census data is used only in aggregated and statistical form and is not used to identify individual persons, households, businesses, or dealership customers.

Notice This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Dealership Responsibility

Dealerships using ReferralTrace are responsible for ensuring customer information is collected and used in compliance with applicable laws, dealership policies, and manufacturer requirements.

ReferralTrace operates as a dealership software platform and processes information on behalf of participating dealerships.

Cookies and Analytics

ReferralTrace websites may use cookies, analytics tools, and session technologies to improve website functionality, measure performance, and enhance the user experience.

Changes to This Policy

ReferralTrace may update this Privacy Policy periodically to reflect platform improvements, operational changes, or legal requirements.

Updated versions will be posted on this page with the latest effective date.

Contact

Questions regarding this Privacy Policy may be directed through the contact information available on the ReferralTrace website.