Dealership ROI tracking software built around sold customer data.
ReferralTrace helps dealerships understand which advertising sources are actually producing sold customers, front gross, back gross, and measurable marketing ROI.
Most dealerships know their spend, but not the true return.
ReferralTrace helps dealerships compare customer source answers with real sold customer results so management can better understand advertising performance.
Track marketing spend
Compare advertising channels with sold customer source data and dealership gross reporting.
Measure advertising ROI
See which marketing sources are creating profitable dealership traffic and sold deals.
Spot weak campaigns faster
Identify underperforming advertising channels before they continue consuming budget.
Connect dealership marketing with real deal performance.
ReferralTrace focuses on sold customer attribution so dealerships can make smarter marketing decisions using real customer answers.
Customer selects source
The dealership captures the source directly from the customer during the finance process.
Data connects to reporting
ReferralTrace links attribution data with dealership reporting and gross metrics.
Managers review ROI
Leadership can compare advertising spend with actual dealership performance.
Questions dealership ROI tracking should answer.
ReferralTrace helps management understand which advertising channels are influencing buyers and generating measurable dealership results.
Which source sold the most?
Compare customer source answers with sold customer counts and dealership gross.
Which source made money?
Track front gross, back gross, and total gross by advertising source.
Where should budget increase?
Identify profitable marketing channels that deserve more advertising investment.
Ready to improve dealership marketing ROI tracking?
ReferralTrace helps dealerships stop guessing and start using customer-verified attribution data.
Request a Demo