Stop guessing where your deals come from.
ReferralTrace helps dealerships see which ads, campaigns, and customer sources actually helped sell vehicles — not just clicks, calls, leads, or vendor-reported activity.
Not another survey. A dealership attribution system.
The customer is already sitting in finance. ReferralTrace uses that moment to capture clean marketing attribution data before the deal leaves the store.
Finance starts the trace
The finance manager opens the iPad, enters the deal information, and hands it to the customer.
Customer taps answers
The customer selects what influenced them: Google, Facebook, TV, radio, referral, repeat buyer, drive-by, and more.
Managers see the money
Reports connect source, campaign, front gross, back gross, and total gross so managers can make smarter ad decisions.
Most dealers are spending money without clear answers.
ReferralTrace turns customer answers into advertising decisions.
Without ReferralTrace
- Managers rely on guesses
- Vendors control the story
- Ad spend is hard to defend
- Sales and marketing argue opinions
With ReferralTrace
- Track what customers actually say
- See deal count by source
- Compare front and back gross
- Question weak advertising faster
Why clean customer source data matters.
Most dealership marketing reports show clicks, impressions, calls, or form leads. ReferralTrace focuses on the buyer who actually purchased.
Customer-verified source data
Instead of relying only on vendor-reported results, ReferralTrace lets the customer confirm what influenced them before the deal leaves the store.
Connect marketing to gross
See which sources are not only creating deals, but producing front gross, back gross, and total deal performance.
Better budget decisions
When managers can see source, deal count, and profit together, it becomes easier to question weak spend and support what is working.
Built around the real dealership workflow.
ReferralTrace lives where the final decision happens: finance. While the customer waits for paperwork, the dealership captures valuable source data without slowing down the sale.
- No extra work for sales
- Simple iPad-friendly customer flow
- Cleaner data than guessing at delivery
The report that helps cut wasted ad spend.
Track source, campaign, salesperson, deal number, front gross, back gross, and total gross so the dealer can see what deserves more budget and what needs to be questioned.
See where your sold customers are coming from.
ReferralTrace helps dealerships visualize customer ZIP codes, sold customer locations, advertising sources, and gross performance on an interactive dealership map.
- Track sold customer locations by ZIP code
- Compare sources across geographic areas
- View front gross and back gross by region
- Spot strong and weak trade areas faster
- Understand where advertising is influencing buyers
Give your marketing team dealership answers, not guesses.
Instead of arguing over opinions, managers can review what customers actually said influenced them. That means better budget decisions, cleaner campaign testing, and less wasted ad spend.
- Know which sources produce buyers
- Measure gross by advertising source
- Spot weak campaigns before they drain budget
Ready to trace what really brought the buyer in?
ReferralTrace helps dealerships turn customer answers into advertising decisions.
Request a Demo