Dealer source tracking software for real customer answers.
ReferralTrace helps dealerships track where sold customers actually came from by collecting source answers directly from the customer during the finance process.
How did you hear about us?
Customer source tracking while the sale is still fresh.
Stop relying on guessed source data.
Source tracking is only useful if the data is clean. ReferralTrace helps dealerships capture the answer directly from the customer instead of depending only on memory, lead providers, or sales notes.
Customer answers directly
The buyer selects the source that influenced their visit while they are still in the dealership process.
Source is saved
ReferralTrace stores the customer source with the deal so managers can review it later.
Managers see results
Dealership leadership can compare sources by sold customers and gross performance.
Dealer source tracking built for the sales process.
ReferralTrace is designed around how dealerships actually work: customer comes in, deal is completed, source gets captured before the information is forgotten.
Without clean source tracking
- Salesperson guesses the source
- CRM source may be incomplete
- Walk-ins are hard to measure
- Repeat and referral buyers get missed
- Managers cannot trust the report
With ReferralTrace
- Customer confirms the source
- Answers are stored by deal
- Finance workflow captures the data
- Reports show sold customer sources
- Marketing decisions become clearer
See which sources are producing sold customers.
Dealer source tracking becomes more powerful when source answers are connected to deal performance.
What dealer source tracking helps answer.
ReferralTrace helps dealerships understand which customer sources are actually connected to vehicle sales.
Where did buyers come from?
Track customer-reported sources like Google, Facebook, referral, repeat, TV, radio, and drive-by.
Which sources produced gross?
Connect source tracking with front gross, back gross, and total gross reporting.
Which sources need attention?
Find weak sources, strong sources, and marketing channels that need management review.
Ready for cleaner dealer source tracking?
ReferralTrace helps dealerships capture customer source answers and connect them to sold customer reporting.
Request a Demo